The calendar declined the premise.
A startup identity gets into a disagreement with conventional working hours.
Back · WhiteToo Founder for 9-5. Hoodie
$75
Size guide
Oversized by design. Take your usual size for the oversized look, one down for a closer fit.
| Flat, in | S | M | L | XL | 2XL | 3XL |
|---|---|---|---|---|---|---|
| Chest width | 20 | 22 | 24 | 26 | 28 | 30 |
| Length | 27 | 28 | 29 | 30 | 31 | 32 |
Lane Seven LS16001, measured laid flat. Chest is armpit to armpit; double it for the full round. Each piece can differ by up to 2 in (5 cm).
Made to order, final sale. Paid size exchange within 14 days; misprints replaced free. Exchanges & Returns
- Blank
- Lane Seven LS16001
- Fabric
- 10 oz 80/20 cotton-poly fleece
- Fit
- Unisex oversized
- Front mark, full back, printed neck label
- Shipping
- Printed in 2-5 business days. $5.95 in the US, free over $90
The schedule looks conventional. The founder has questions about the premise. For builders whose new company has made an ordinary workday feel like a format they no longer quite recognize.
Clean front. Loud back. A small REGEX wordmark sits on the chest, with the main line across the back. One ink per garment. Comes in Black with white ink or White with black ink.
The joke, explained
Nine-to-five is shorthand for conventional daytime working hours. Too founder treats starting a company as an identity that does not fit that pattern. The joke exaggerates the flexible, irregular schedule associated with founder life, making a professional role sound like a personality trait with calendar consequences.
For the founder whose calendar has become a personal experiment.
- Fit
- Oversized unisex fit with a kangaroo pocket and no drawstrings. Take your usual size for the oversized look, one size down for a closer fit.
- Fabric
- Heavyweight cotton-blend fleece, about 10 oz, 80% cotton and 20% recycled polyester.
- One ink with a light vintage texture. White ink on Black, black ink on White. REGEX on the chest, the line across the back.
- Care
- Wash cold inside out. Tumble dry low or hang dry. Do not iron the print or use bleach.
- Shipping
- Into the build queue. Printed to order in 2 to 5 business days, then shipped. Free US shipping on orders of $90 or more.
Questions
What does too founder say about a conventional workday?
It suggests the wearer identifies so strongly with building a company that ordinary hours feel like an awkward fit. The exaggeration turns a scheduling difference into a founder personality claim.
Does this imply every founder works the same hours?
No. It plays with a recognizable image of irregular startup schedules. The design does not report anyone's actual routine or claim a particular schedule is required to start a company.
