The pitch deck was not the hobby.
A developer's origin story takes an unexpected turn into investor meetings.
Back · WhiteBorn to Code. Forced to Fundraise. Hoodie
$75
Size guide
Oversized by design. Take your usual size for the oversized look, one down for a closer fit.
| Flat, in | S | M | L | XL | 2XL | 3XL |
|---|---|---|---|---|---|---|
| Chest width | 20 | 22 | 24 | 26 | 28 | 30 |
| Length | 27 | 28 | 29 | 30 | 31 | 32 |
Lane Seven LS16001, measured laid flat. Chest is armpit to armpit; double it for the full round. Each piece can differ by up to 2 in (5 cm).
Made to order, final sale. Paid size exchange within 14 days; misprints replaced free. Exchanges & Returns
- Blank
- Lane Seven LS16001
- Fabric
- 10 oz 80/20 cotton-poly fleece
- Fit
- Unisex oversized
- Front mark, full back, printed neck label
- Shipping
- Printed in 2-5 business days. $5.95 in the US, free over $90
You wanted to build the product. The calendar wanted another pitch. For technical founders who recognize the distance between their favorite work and the work that keeps it funded.
Clean front. Loud back. A small REGEX wordmark sits on the chest, with the main line across the back. One ink per garment. Comes in Black with white ink or White with black ink.
The joke, explained
Technical founders often split their time between building software and raising money for the company. The line frames coding as a natural calling and fundraising as an unwanted assignment. Its humor comes from the contrast between the work that attracted the founder and the obligations attached to running a business.
For the technical founder who misses having only one kind of build.
- Fit
- Oversized unisex fit with a kangaroo pocket and no drawstrings. Take your usual size for the oversized look, one size down for a closer fit.
- Fabric
- Heavyweight cotton-blend fleece, about 10 oz, 80% cotton and 20% recycled polyester.
- One ink with a light vintage texture. White ink on Black, black ink on White. REGEX on the chest, the line across the back.
- Care
- Wash cold inside out. Tumble dry low or hang dry. Do not iron the print or use bleach.
- Shipping
- Into the build queue. Printed to order in 2 to 5 business days, then shipped. Free US shipping on orders of $90 or more.
Questions
Why is coding the calling and fundraising the obligation?
The line speaks in a technical founder's voice: building feels natural, while investor meetings interrupt it. That mismatch turns a familiar startup responsibility into a dry personal complaint.
Would a coding co-founder recognize this calendar conflict?
Someone who moved from engineering into company building should recognize the competing demands. The design gives the pitch-meeting side of that transition a knowingly reluctant place in the story.
