Drop 01 · v1.0 is liveFree US shipping over $90
Drop 01·Money

The chart is mostly aspiration.

A recurring-revenue milestone receives an unusually honest location update.

0 to 10K MRR. (In My Dreams) Tee, black, back printBack · Black

0 to 10K MRR. (In My Dreams) Tee

$45

Color · Black
Size
Size guide

Boxy by design. Take your usual size for the boxy look, one down for a closer fit.

Flat, inXSSMLXL2XL3XL
Chest width19 1/820 1/821 1/823 1/825 1/827 1/829 1/8
Length26 1/227 1/2282930 1/431 3/432 3/4

Bella+Canvas 3010, measured laid flat. Chest is armpit to armpit; double it for the full round. Each piece can differ by up to 2 in (5 cm).

1

Made to order, final sale. Paid size exchange within 14 days; misprints replaced free. Exchanges & Returns

Blank
Bella+Canvas 3010 boxy tee
Fabric
100% Airlume cotton, 6 oz
Fit
Unisex oversized, boxy
Print
Front mark, full back, printed neck label
Shipping
Printed in 2-5 business days. $5.95 in the US, free over $90
The line

The growth story sounds promising. The parenthetical locates it more precisely. For founders whose revenue target is well defined even when the actual chart has not joined the presentation.

Clean front. Loud back. A small REGEX wordmark sits on the chest, with the main line across the back. One ink per garment. Comes in Black with white ink or White with black ink.

The joke, explained

MRR means monthly recurring revenue. Going from zero to ten thousand in MRR is a recognizable subscription-business growth target. The parenthetical in my dreams reveals that the milestone is imagined, turning a confident founder progress claim into a dry admission about aspiration and the numbers still to come.

For the founder whose dream dashboard already has recurring revenue.

Details
Fit
Unisex, boxy oversized fit with a dropped shoulder. Choose your usual size for the boxy look or one size down for a closer fit.
Fabric
100% cotton, about 6 oz, soft and midweight.
Print
One ink with a light vintage texture. White ink on Black, black ink on White. REGEX on the chest, the line across the back.
Care
Wash cold inside out. Tumble dry low or hang dry. Do not iron the print or use bleach.
Shipping
Into the build queue. Printed to order in 2 to 5 business days, then shipped. Free US shipping on orders of $90 or more.

Questions

Where has the ten-thousand MRR milestone actually happened?

In the joke, it has happened in the wearer's dreams. That clarification changes an apparent revenue update into a candid admission that the startup target is still aspirational.

Are the printed dollar figures product prices?

No. They belong to the imagined revenue milestone on the design. They describe the joke's startup ambition, not garment prices, an offer, or any claim about business results.

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