Drop 01 · v1.0 is liveFree US shipping over $90
Drop 01·Money

Runway, measured in patience.

The startup spending metric has moved into your emotional accounts.

Burn Rate: Emotional Tee, black, back printBack · Black

Burn Rate: Emotional. Tee

$45

Color · Black
Size
Size guide

Boxy by design. Take your usual size for the boxy look, one down for a closer fit.

Flat, inXSSMLXL2XL3XL
Chest width19 1/820 1/821 1/823 1/825 1/827 1/829 1/8
Length26 1/227 1/2282930 1/431 3/432 3/4

Bella+Canvas 3010, measured laid flat. Chest is armpit to armpit; double it for the full round. Each piece can differ by up to 2 in (5 cm).

1

Made to order, final sale. Paid size exchange within 14 days; misprints replaced free. Exchanges & Returns

Blank
Bella+Canvas 3010 boxy tee
Fabric
100% Airlume cotton, 6 oz
Fit
Unisex oversized, boxy
Print
Front mark, full back, printed neck label
Shipping
Printed in 2-5 business days. $5.95 in the US, free over $90
The line

The spreadsheet tracks cash. This line tracks the part that never made it into the spreadsheet, for founders whose operating costs include a considerable amount of patience.

Clean front. Loud back. A small REGEX wordmark sits on the chest, with the main line across the back. One ink per garment. Comes in Black with white ink or White with black ink.

The joke, explained

Burn rate measures how quickly a business spends money, often discussed alongside its available cash. Calling that burn emotional shifts a financial metric onto the founder's personal reserves. The joke makes stress sound like an operating expense, using startup language for a familiar human feeling.

For the founder whose budget is missing a patience column.

Details
Fit
Unisex, boxy oversized fit with a dropped shoulder. Choose your usual size for the boxy look or one size down for a closer fit.
Fabric
100% cotton, about 6 oz, soft and midweight.
Print
One ink with a light vintage texture. White ink on Black, black ink on White. REGEX on the chest, the line across the back.
Care
Wash cold inside out. Tumble dry low or hang dry. Do not iron the print or use bleach.
Shipping
Into the build queue. Printed to order in 2 to 5 business days, then shipped. Free US shipping on orders of $90 or more.

Questions

What is being spent in this version of burn rate?

The design shifts the measure from money to emotional energy. That change lets a startup finance term describe the personal strain of keeping a company moving.

Does this belong with startup finance humor?

Yes. Its setup depends on the cash-spending meaning of burn rate, while the punchline concerns the person running the business. Both readings stay present in the short line.

You may also like